Instagram Launches New Profile Feature With Ayra Starr
The Afrobeats artist will add fan-tagged posts to her grid as part of the new functionality.
Instagram partners with Nigerian singer-songwriter Ayra Starr to launch a new profile feature, allowing users to add posts they are tagged in to their main grid. Ayra Starr is the first artist to utilize this feature, adding some of her favorite fan-tagged posts to her profile for a limited time, Digital Music News reported on Sept. 10, 2026.
This new functionality enables creators to curate their public image more comprehensively by showcasing fan engagement directly on their main profile. Fans of Ayra Starr can visit her Instagram page to see which supporters receive a spotlight moment through this integration.
Ayra Starr, a two-time Grammy nominee for Best African Music Performance, has previously performed at Glastonbury Festival. Her involvement with Instagram's new feature highlights her significant reach and connection with her audience.
In related news, Ayra Starr is also set to perform at the NFL halftime show in London, an event she described as a "dream come true." She stated, "London is one of my favorite places in the world, and to bring Starrgirl to the NFL global stage is a dream come true for me."
The London game marks the second NFL event at Tottenham Hotspur Stadium within two weeks. Other international NFL halftime performers include Cage the Elephant in Munich, the Jonas Brothers in Melbourne, Pedro Sampaio and Ricky Martin in Rio, and The Warning in Mexico City.
Tim Tubito, Senior Director of Global Game Presentation, Music and Entertainment at the NFL, emphasized Ayra Starr's appeal. Tubito noted, "Ayra Starr is a generational talent with a real connection to fans in this market... she is the right artist to carry that momentum forward."
For creators, this Instagram feature offers a new avenue for fan engagement and content curation, potentially increasing visibility for both artists and their dedicated followers. The platform's move indicates a focus on enhancing user-generated content integration.
The impact of this feature on fan interaction and artist branding will be observable as more creators adopt the functionality in the coming months.
More news
Musicians Union Opposes Dismissal in AI Licensing Lawsuit
The American Federation of Musicians (AFM) filed opposition to Universal Music Group and Warner Records' motions to dismiss a lawsuit alleging unauthorized AI licensing.
Suno Launches v6 Music Models With Industry Partners
The new generation of AI models aims to expand creative possibilities and open new revenue streams for artists and the music industry.
Suno Partners With Believe, TuneCore for Independent Artists
The collaboration offers new distribution and payment models after previous industry disagreements.
Suno Emphasizes Complete Creator Profiles
The platform highlights five key benefits for artists to enhance discoverability and community engagement.